Blog Archives

Finalize Your Keywords By Checking Top 10 Results And Trends

Phase Four: Finalize Your Keywords By Checking Top 10 Results And Trends

Analyze The Top 10 Results For Ranking Difficulty Using Paid Tool

This step is to further analyze the easy ranking keyword with regards to all the current websites ranking in the first page.

Head over to Keysearch.

Let us look at the keyword “detox diet water” which has a difficulty score of 37.

Just click the Score button of the keyword and it will bring up the top 10 results such as below.

When you look at the last 2 websites at the bottom of the table, you would notice the PA (Page Authority) and DA (Domain Authority) are both below 30 (green color)

The authority backlinks and total backlinks are also not that high.

Moreover both websites do not have their on-page SEO optimized. [They do not have the keyword "detox diet water" in the Description, Title and URL]

Analyze The Top 10 Results For Ranking Difficulty Using Free Tool

In this step we are going to analyze the top 10 results for a keyword to validate the ranking difficulty by using a free tool called MozBar.

At this moment MozBar is only available for Chrome browser but not Firefox.

You could install MozBar here

One more step is essential to make sure we could pull SERP metrics/data with a FREE Moz Community account. Therefore you must create a free account from Moz here.

Once you have installed MozBar for Chrome and registered a free account with Moz, you may proceed to activate the MozBar on the Chrome browser. In our case we put the keyword “detox diet water” into Google search box in Chrome.

In order to pull the metrics from Moz into a spreadsheet for easy analysis, you should export them by clicking the export button in the top left corner as shown above.

Using the same technique in Step 12A, we see that site #8 ( has a PA=23 and DA=28 which means it is a weak site. For other sites on top of it, their PA and DA are not very high as well (ranging from 30 to 40+)

As you most probably know by now the major advantages of using paid tool over the free tool method in this step are the speed of analysis and presentation of the data obtained.

If you are analyzing a lot of keywords then a paid tool will be a great time saver.

Check The Google Trends Result

The Google Trends results is on the same page of the top 10 results. Just scroll down in theKeysearch interface.

Now look at the results from Google Trends below

The interest over time has not been declining drastically. But the above trend is for the last ten years.

To see the most recent trend instead, you could head over to Google trends and pop in 'detox diet water" in the search box.

And then change the date range for Past 90 Days.

Result as below. You could clearly see that the trend is quite stable over the last 90 days.

As such this keyword “detox diet water” is considered a good keyword to target.

If we could do some quality backlinking, write some good content on the blog post and make sure on-page SEO is properly done, we would be able to knock out the bottom competing websites in the top 10 results.

Repeat Step 12 and 13 For Each Of The Easy Ranking Keywords

Step 12 is to make sure the keywords are really easy to rank by looking at the competing websites - pay attention to PA, DA, backlinks and on-page SEO factors.

Step 13 is to make sure the keywords are still being searched in terms of interest time. It must be reminded that some keywords are seasonal or cyclical and some are with declining interest.

That wraps up my mini course on how to find rankable keywords, using various free and paid keyword tools.

Lesson 6 Worksheet: What Is Your Next Strategy In Keyword Research?

<<== If you didn't complete any other worksheets, please try to complete this last worksheet. It will help you think through what your next keyword research strategy is and give me the opportunity to help you personally.

I have frozen the top row of headers so that they will not move when you scroll up and down or while sorting.

Please download the spreadsheet template to your computer or save it to your OneDrive for all your future keyword research jobs. Remember to rename the title of your spreadsheet to match you content.

Analyzing Keyword Difficulty Of Shortlisted Keywords

Analyzing Keyword Difficulty Of Shortlisted Keywords

Use Keysearch To Analyze Keyword Difficulty

We would perform keyword difficulty analysis with Keysearch, the only paid tool we utilize in this mini course.

Log in to the Keysearch web-based keyword research tool.

Go to the Difficulty tab as shown below.

Then copy the 176 keywords from the spreadsheet into the box and press “Search” (but ONLY key in 50 keywords at any one time).

Ok. It is done.

We now have all the 176 keywords analyzed in terms of Keyword Difficulty.

But now we could do some filtering in order to find the best keywords to use and these keywords should be easy to rank.

Set the Filter to filter out keywords with difficulty score higher than 35.

Why 35? Well, there are quite a number of keywords whose difficulty score is 35 or below.

Anyway, keywords below 40 are also Green and should be easy to rank.

With Keysearch we are able to find keywords which are easy to or at least fairly easy to rank.

We then export those keywords with keyword difficulty score 40 and below to our spreadsheet.

We really have some winners here:

Keyword Volume Difficulty Score

3 day detox diet lose 10 pounds 320 40

lemonade detox diet 390 38

smoothie detox diet 480 38

7 day detox diet plan 260 38

detox diet water 880 37

beyonce detox diet 480 37

clean 9 detox diet reviews 320 36

Of course we could also target keywords with lesser search volume but with lesser difficulty score. The choice is up to you to pick and choose the keywords which suit your particular need.

We have a final list of 40 rankable keywords. You should also notice that most of the rankable keywords are of 3 words and above, i.e. long tail keywords.

Use Free Tools To Analyze Keyword Difficulty

As this method utilizes free tools, detailed data are lacking but it does give a pretty good estimation of the keyword difficulty. We would see later in our examples.

Since we are now left with 176 potential keywords, we need to further trim down the number.

In our “detox diet” case, let us filter out keywords with local (US) search volume less than 100 searches per month.

By using the sorting function of the spreadsheet, the keyword list is now trimmed down to 52 keywords.

As this method is very time consuming, we would just pick three keywords from the 53 keywords which we think would be relevant to the topic of “detox diet”:

  • smoothie detox diet

  • detox diet water

  • beyonce detox diet

We are going to extract all the URLs of the top 10 results for each keyword.

First we need to install a plugin tool by Internet Marketing Ninjas, depending on which browser you are using.

Using Firefox

Install Greasemonkey here

Restart Firefox

Install Internet Marketing Ninjas plugin here

Using Chrome

Install Tampermonkey here

Restart Chrome

Install Internet Marketing Ninjas plugin here

Once the plugin is installed and enabled, every time you search a keyword in Google all the URLs of the sites of that page will be appended at the end of the page.

For example, when we type “smoothie detox diet” in Google search box, we get the extracted URLs of all the websites on the first page, placed immediately under the last result.

After that, copy the top 10 URLs to the clipboard and go to this keyword difficulty tool on Web SEO Analytics. Then click Go to Analyze.

This keyword difficulty tool is free to use but it only give a graphical representation how strong or weak the sites are ranking for the keyword.

As you could see below, the keyword “smoothie detox diet” would be a fairly easy ~ easy to rank keyword since many of the sites are weak.

Similarly results analyzed for the other two keywords are as shown below.

This method of analyzing is very basic and raw at best.

If you are seriously wanting to know how difficult a keyword is going to rank, an investment into a paid tool such as Keysearch is advisable.

There are many paid tools that can do keyword difficulty analysis but many of them are quite costly and expensive for ordinary users.

Today's homework is straightforward, just use a technique mentioned in this lesson.

Lesson 5 Worksheet: Find “Easy To Rank” Long Tail Keywords?

After you have filled out the worksheet, I'll send you a copy of your answers and a copy will be carbon copied to me.

Finding Easy To Rank (Long Tail) Keywords

Phase Three: Finding Easy To Rank Long Tail Keywords

What are the criteria for a top keyword?

A top keyword is one which has/is:

“High enough” search volume

A keyword with 30 or even 10 searches per month might be good enough for very specific and niche topic.Of course we would love to have high volume keywords only if we could rank them in first page.

It really depends on the niche you are targeting.

“Low enough” competition

In layman terms, the keyword must be one with the top 10 sites in first page which have fairly low authority and with few good backlinks to their sites.

Our goal is to find a keyword which is rankable in the first page i.e. “low competition” keyword.

“Relevant” to your blog or website

You obviously should choose a topic or keyword which is relevant to your niche.

It will be suicidal to choose an easy to rank keyword but which is of no relevant at all to your topic.

For example, even if you could rank “dog training music” in your “detox diet” blog post, your website would experience a very high bounce rate.

This is non-relevancy.

Filter Using Search Volume And CPC Data

This step is to further narrow down keywords which are easy to rank.

So how to find an easy to rank keyword?

First let us revisit our list of keywords from our spreadsheet which has 478 keywords.

Look at the search volume and CPC data.

Recap of what are search volume and CPC (cost per click).

  • Search volume is the average monthly searches Google is getting for the keyword.

  • CPC is the cost of paying Google Adwords by advertisers to get their advertisement shown when that particular keyword is searched.

The higher the CPC means the keyword attract more bidders (=advertisers) and therefore is more valuable. It must be profitable keyword because advertisers are willing to pay for a higher price.

In our case, since the remaining keywords are not having very high volume, we should try to filter out keywords with CPC (global) less than $0.50.

Now we are left with 176 keywords which are our potential keywords for us to analyze their keyword difficulty level.

What do you mean by keyword difficulty?

In layman terms, it simply means how difficult a keyword could be ranked in the top pages of search engine. Very often, we are talking about the difficulty level of ranking a particular keyword in the top 10 results of the SERP (search engine result page).

There are many factors which will influence keyword difficulty.

For a brief overview of the key principles in examining keyword difficulty, refer to the following article at Key Principles To Follow When Examining Keyword Difficulty (

Detailed explanation of keyword difficulty is beyond the scope of this mini course.

Why is it so important to determine the keyword difficulty?

It is very obvious that the goal of any blogger or website owner is to find rankable keywords in page one of SERP that is in the top 10 results.

A rankable keyword in top 10 should be “high volume-low competition” as explained in Step 9.

A very difficult keyword (even though is of high volume) takes long time to rank and most of the time impossible to rank.

On the other extreme, a lot of “too easy to rank” keywords have very low search volume or may be irrelevant to the topic of your desired content.

So our main objective is to find a keyword which is of high enough volume, of low enough competition and must be a relevant keyword.

At this point of time we have two options on how to do the keyword difficulty analysis:

Option A

Use a paid keyword tool (much faster and process can be scaled up).

We are going to use a paid tool here (the only paid tool in this course) to assess keyword difficulty or competition to rank to the first page.

There are many paid tools in the market and most of them are expensive and usually it is not worth the money to buy if you are going to do some keyword research on ad hoc basis.

Many a times it is even better to outsource the keyword research service to the experts, which use multiple tools and techniques.

Obviously you could hire us. You would get value for money services and many good keywords to target.

In the next lesson, we would perform keyword difficulty analysis with Keysearch, the only paid tool we utilize in this mini course.

Option B

Continue to use free tools (time consuming and the process can’t really be scaled up)

As this method utilizes free tools, detailed data are lacking but it does give a pretty good estimation of the keyword difficulty. We would see later in our examples.

So with this fourth lesson, you are almost about to finish finding the easy ranking (long tail) keywords.

Today's homework is easy. Answers are right in this lesson.:

Lesson 4 Worksheet: What Constitute A Top Keyword And What Is Keyword Difficulty?

You know the ritual. Keep going and we are almost there at the finishing line.

Hunting ForThe Best Possible Keywords

Phase Two: Hunting For The Best Possible Keywords

In this phase we are going to filter off the massive list of keywords we get from Phase One to uncover the best keywords for our blog topic.

Total number of keywords in spreadsheet now is 2,688, after using Ubersuggest, and KeywordShitter.

How many of them are relevant and good to use?

How many of them are rankable in the search engines?

These are questions we are trying to address in this phase and the next phase.

But first we must get the search volume and CPC from Google using Keywords Everywhere and remove any duplicate keywords in our spreadsheet.

Let’s delve into it.

Get Search Volume and CPC Data And Remove Duplicates

[There are several important steps you must follow. Do not miss any step.]

First copy the 2,688 keywords from the spreadsheet to the clipboard.

Then go to browser menu bar and click the Keyword Everywhere icon to bring up the drop down menu.

Click “Bulk upload of keywords”

Once you have uploaded the keywords from the spreadsheet to Keywords Everywhere, click the “Get search Volume and CPC” button.

Wait for a few seconds for Keywords Everywhere to get the search volume and CPC data.

By now your keywords will be populated with volume and CPC data from Google.

Remember we have 2,688 keywords BUT many of them are of duplicates because we are using 3 different keyword tools.

The cool thing is Keywords Everywhere will automatically filter off duplicates in their analysis.

Now we have 1,956 keywords without any duplicates.

Save the 1,956 keywords into our spreadsheet, replacing the existing data.

Remove zero volume and/or zero CPC keywords

As you can see from above screenshot, there are still many keywords with zero search volume and CPC data.

Obviously these keywords are useless and one thing for sure is they are seldom got searched in the search engines. That is the reason why they return with zeros.

We must remove these keywords before we evaluate which remaining keywords are our best keywords.

Go back to our spreadsheet and do the following:

There are two choices for you to remove keywords with zero volume and/or zero CPC.

The first two columns after the Keyword column are data for global, i.e. all countries.

The third and fourth columns are data for local (I have set United States in my Keyword Everywhere settings).

You would also notice most of the time, the volume for global is almost more than that of US, some are very much different.

So which do you choose? Personally, I would rather filter those in first two columns, i.e. data for global.

This is because your web page would be searched by people all around the world. Unless you are absolutely sure your content is ONLY suitable for your local audience.

So I would remove those keywords with global search volumes with zero values. This results in the keyword list shrinked to 478 keywords!

Check For Keyword Relevancy

The last step here is to go through the list to check for any irrelevant keywords.

In our “detox diet” case, I have come across two weird keywords:

  • lemon detox diet recipe maple syrup cayenne pepper

  • dherb detox diet

The best way to determine whether they are relevant to our topic “detox diet” is to put the terms into Google search box.

It turns out both terms are relevant keywords for the topic. [Go check out what are these keywords now if you are interested to know the answer. -:)]

All other keywords are found to be relevant. In conclusion, we have 478 keywords which are potential keywords to use. They are

  • Relevant

  • Have non-zero search volume either in global data or local data

But are they the best keywords to use for writing your blog post or article in your website?

No, not yet.

Are we going to use all 478 keywords? And which ones?

Our goal is pick a few keywords from the last list, say about 5 to 10 keywords to concentrate on.

Depending on the size of the list and the niche, you might have difficulty to get even 5 keywords which are fairly easy to rank in the first page of Google.

Let's keep that momentum up — here's your next assignment 🙂

Lesson 3 Worksheet: What Are The Criteria For Choosing The Best Possible Keywords?

You know the drill: fill this one out!

Generate Massive List Of Potential Keywords

Generate Massive List Of Potential Keywords

The purpose here is to gather as many keyword ideas from the search engines. This will form your initial list of keywords

There are many ways to get it done. In this short course, we are going to use 3 methods, namely: (free to use) (the free version)

Keyword Shitter (free to use)

These tools are automation tools which will gather keyword ideas from various sources in the internet and they are a great time saver.

Use UberSuggest to Uncover Google Autosuggest Keywords

Ubersuggest will give you keywords suggested by Google when you type in your keyword in the Google search box.

In the above example, the seed keyword is “detox diet”. The best part is Ubersuggest will append or prepend the seed keyword automatically and give you a list of suggested keywords that are searched by users in Google.

In fact in this mini course we would be doing a keyword research to find suitable topics for the health niche “detox diet”.

From your assignment in Lesson 1, you would have chosen your seed keyword.

Go to and put in your seed keyword in the search box.

In our case Ubersuggest has come back with 321 keywords with extra words in front and behind the seed keyword.

One point to note here is that we have installed the Keywords Everywhere addon in our browser and thus you could see the Monthly Volume and CPC data.

If you do not install the browser add-on, no search volume or CPC data will be available. See the power of this Keywords Everywhere add-on?

Next you need to select all the keywords or only select those you want. But I would suggest you select all the keywords since it is a preliminary list of keywords.

If you want to filter off those keywords with zero searches or zero CPC value ($0.00), you could use the filter function provided by Ubersuggest.

In our case we just select all for now and do the filtering at the end of our keyword research.

Select all the keywords > View as text > Copy all the keywords > Paste into first column of your spreadsheet.

[DO NOT USE the “Download all” button to download]

Here is how the spreadsheet looks like in our example

Now we have got 322 keyword suggestions from Ubersuggest and the next step we shall get more keywords from the free version of

Use To Find More Keywords In Google

This is a fairly new keyword tool which allows you generates up to 750+ long-tail keyword suggestions for every search term in:





App Store

This tool let you find out what your audience is looking for when they are typing into the search box of above engines.

Therefore you could literally get an insight into the exact words your audience use to search.

So let’s do a search in the search bar using Google “Keyword Suggestions” and then repeat in Google “Questions”. We now have additional keywords:

471 keyword from “Keyword Suggestions” tab

66 keywords from “Questions” tab

Thus you could see that our spreadsheet is getting longer and longer now with 859 keywords now.

322 keywords from Ubersuggest

471 keywords from “Keyword Suggestions”

66 keywords from “Questions”

Use To Find Even More Keywords In Addition To Google is very powerful keyword tool and we could even find MORE keywords in addition to Google.

Next we should repeat Step 4 using the You Tube, Bing, Amazon and App Store search functions in the tool, thus expanding our master list of potential keywords.

We then put all the keywords in our spreadsheet.

Ooops. Now we have got 1332 keywords in total.

As you can see by now we have added over a thousand keywords from various sources using the above free keyword tools.

Up to this point you might be wondering do we have enough keywords to work on further?

Frankly speaking, nobody will know until we start to narrow down and filter off those unrankable keywords in later stage.

Let me share with you another weird keyword tool which has a very unpleasant name. Despite its shitty name, it performs very well by literally shitting out thousands of keywords.

It is called Keywordshitter.

Use Keyword Shitter To Find Thousands Of Long Tail Keywords

This tool is very similar to Ubersuggest and KeywordTool where it shits out plenty of long tail keywords. You may let the program runs by itself and even run it overnight.

The only setback is most keywords shitted out will have zero search volume and zero CPC, especially when it has generated more than 1000 keywords.

Normally, I would not recommend to stop running it when reaches 1000 keywords or more. The choice is yours. But generally, I wouldn’t let it shit out more than 2000 keywords.

Though many keywords are weird in nature and you would never think of, what is the point if there is practically zero volume?

By using Keywords Everywhere, we are able to know most of them are actually very low volume and low CPC.

Therefore, use this tool with great care and caution!

In our “detox diet” example, I have filtered off some weird keywords using the Positive Filter, thus showing me words containing “detox diet”.

Now we only have 1356 keywords left, knowing very well many are also having zero volumes or CPC.

We then copy the keywords into our spreadsheet. So total number of keywords now is 1332+1356=2688.

Today's worksheet is important, but it'll help you get into really using the techniques learned in this lesson..

Lesson 2 Worksheet: What Seed Keyword Will You Use?

After you have filled out the worksheet, I'll send you a copy of your answers and a copy will be carbon copied to me.

Scroll Up